The Hidden Challenge of AI Implementation:According to Gartner, 85% of AI initiatives fail. Not because of technology—but because of leadership. After decades of working with Fortune-ranked companies and leading research institutions, we’ve uncovered a fundamental truth: AI success isn’t about selecting the right technology. It’s about deciphering the invisible dynamics that make teams excel—or falter—in innovation environments.
Most organizations build AI teams based on technical expertise alone. But research proves that technical skills account for only a fraction of success. The real drivers of AI adoption—how individuals approach innovation, manage risk, solve problems, and collaborate—remain hidden from traditional assessment methods. Until now.

The Innovation Strengths Preference Indicator® (ISPI™) (U.S. Patent No. D885,418) reveals these unseen dynamics, transforming uncertainty into strategic clarity. Think of it as the DNA test for innovation. It provides unparalleled insights into:
How your teams naturally approach innovation challenges
Where bottlenecks in execution are likely to occur
Which team compositions will accelerate AI adoption
How to optimize decision-making and risk management
Our methodology has been proven effective across diverse industries and organizations:






















At Humanize Generative AI, we believe excellence should drive more than just business outcomes—it should create lasting, meaningful change. Through our unique engagement model, a portion of every partnership supports a 501(c)(3) nonprofit of your choice, amplifying your impact beyond the boardroom into the communities that need it most.
Our flagship offering, the Innovation Strengths Preference Indicator® (ISPI™) assessment (U.S. Patent No. D885,418), brings scientific precision to team composition and development:
Validated across 14 essential dimensions of innovation behavior
Implemented in 300+ organizations spanning 26 industries
Trusted by 29,000+ professionals worldwide
Available in multiple languages for global teams
Unlike traditional assessments, ISPI™ deciphers cognitive, affective, and conative aspects of human psychology—providing the most complete innovation analysis available today.
Identify natural innovation strengths within your organization
Align capabilities with project needs
Build balanced teams that drive ideation and execution
Understand how your teams naturally handle uncertainty
Balance risk tolerance across innovation portfolios
Optimize decision-making processes for AI implementation
Align team members with the right project phases
Combine incremental and breakthrough thinking effectively
Create sustainable, scalable innovation strategies
Structure teams for optimal information flow
Enhance cross-functional effectiveness
Build resilient, high-performance innovation networks
By understanding your team’s Innovation DNA, you can:
Implementation Process


Endorsed by the Center for Creative Leadership
Industry-leading reliability (0.87 Cronbach's alpha)
The only patented solution designed specifically for optimizing AI-driven innovation teams
AI isn’t a distant challenge—it’s a decisive moment happening right now. The leaders who take action today will dominate their industries. Those who hesitate? They’ll be left behind.
and watch your AI initiatives stall, underdeliver, or fail.
data-driven methodology that guarantees results.


Greg Brisco is a leading authority on human-centric AI implementation and organizational innovation. With decades of experience advising global executives, he helps organizations bridge the gap between technological capability and human ingenuity—turning AI from an abstract concept into a strategic advantage.